Thursday, October 19, 2006

Remember the Wrapper

Yesterday, while doing research at work for our profile of the Wm. Wrigley Jr. Co., I found this painting, by Ben Shahn. It's called Remember the Wrapper, and it references the fact that, during World War II, the Wrigley Co. devoted all of its gum-manufacturing capabilities to supplying the troops, leaving no gum for the civilians at home. As such, during the war, Wrigley ran ads that featured a picture of an empty gum wrapper, with the tagline "Remember this Wrapper!" After the war, distribution shifted back to the civilian population, and people did, in fact, remember the wrapper, and soon Wrigley's was back on top of the domestic gum market.

Very interesting; I love bits of historical flotsam like this. And the painting's beautiful—I can't get over the brooding colors. It's currently hanging in Washington D.C.'s Hirshhorn Museum.


Rebecca said...

"Flotsam," definitely. I like. You should go see it.

Bill Baggins said...

Bazooka Joe might have been more appropriate.